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Showing posts from February, 2018

Reading Reflection No. 1

GrindingIt Out: The Making of McDonald's by Ray Kroc What surprised me the most, and also what I most admire about him is the fact that he started with McDonald's when he has 52 years old. What I admire the least, which is not really even a negative thing is that he was already a successful entrepreneur, he was not struggling before McDonald's, and also his personality was very egocentric. When Kroc found adversities he kept on going despite everything else. The competencies that I noticed about Kroc was his natural ability as a salesman, he was one of those people that could sell you everything, and also his perseverance. Something about the reading that confused me was the structure of the first two chapters, the first one talks about the business structure, and in the second chapters is more about his life, which confused me at first. The first question that I would ask him is why go to the first McDonald's in California and talk to the owners to become part ...

Figuring Out Buyer Behavior No. 1

To perform the three interviews, I chose three UF students that use the web services very differently, but fall in the same unmet need, which is the unified UF student website. After interviewing the first student for several minutes, the unmet need comes when he wants to purchase Gator tickets, and he spends some time figuring out in which of the multiple websites he needs to access to make the purchase, which is the Gator1central. The second student's problem begin when he wants to add classes for his next semester, and so he needs to nagivate through all of the sites to find out where to perform this task. The third and last student want to pay his tuition and does not know where to do this, this is when and where his unmet need begins. When the students become aware of their unmet need, the first thing they do to figure out their problem is ask other students, as every student has to go through the same websites, the issue in this situation is that most students that still ...

Solving The Problem

In the past exercises, i found a problem that has very recurring in my life as a UF student, which was the issue of the online services offered by the university, which are hosted in multiple websites, this becomes a problem for students, beacuse they have to be constantly looking for the exact service they need in all of the websites, as well as the University, because of the increasing cost of server maintenance as well as IT salaries. The solution for this problem would be to develop one website where you can find all of the information and services offered by the university, it would be easily accesible from the UF homepage ( http://www.ufl.edu /) and be clear enough so that it is not a hassle to use. One.uf is the website which offers the most services, so we use this as a template, since canvas is a service separate from the university there would be an easy to find link, and the services from gator 1 and myUF would be added to the website

Identifying Opportunities in Economic & Regulatory Trends

Regulatory changes - Net Neutrality Bill: On December 14, 2017, the FCC's Republican majority apporved Chairman Ajit Pai's plan to gut the Net Neurality protections. I found this opportunity when learning about this change on the news about six months ago, when there was a large campaign on the internet to stop this bill. This information suggests that an opportunity might exist because it leaves an opening to new ISPs (Intermet Service Provider) that can offer lower prices and better deals than the ones that currently exist have. The prototypical customer for this opportunity is any person in the United States with internet access that is not willing to pay more for what they currently have with their ISP. This opportunity is probably relatively hard to exploit because of the competition; the big ISPs like Comcast are extremely anti-consumer and will try to prevent new companies from entering the market. I saw this because I consider myself a prototypical customer of this ...